It's always good to share examples where competitive advantage is really working. Usually they've involved some departure from normative thinking....and this example is no exception. Its about talent selection to deliver the ultimate in customer service. Thorkil Sonne is a Dane. He opted for a non-traditional talent-sourcing pool when founding his IT company, Specialisterne (The Specialists), 5 years ago. The decision has resulted in a real advantage, winning them business from Lego, Microsoft and Oracle. Specialisterne is a software tester. To do it well, to be best in class, requires long periods of concentration, and far more patience and attention to detail than most mere mortals possess. Thorkil's solution? 75% of his 50 employees have some form of Autism. The business need matched perfectly with the talents of the individual.
What does your company do? What skills does it require most? Might it benefit from a little extra lateral thinking next time you're recruiting?
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