Brand You

As business people we spend alot of time analysing the products and services we sell, to whom, and how to price them. As consumers we assess each brand's offering and value for money. But there is one brand that we rarely relaunch, promote or assess the value of. Paradoxically, it is the brand which affects our annual earnings more than any other. Our personal brand. Brand You. Brand Me.

What does Brand You sell to employers, clients or customers? Why are you priced as you are and do you represent good value? In short, what is your personal competitive advantage?

Marc Cox of The Advocacy Factor has come up with a neat yet impactful way of helping you to crystallise what you do when you're at your best. It's a technique which looks at your roots, legacy and the impact these have on the way you work everyday. It's much more useful than Myers Briggs and many of the psychometrics tests in use today. Why? Because it is a simple, singular feedback of what you sell to others, the springboard to a sharper CV and the answer to that most pertinent of questions "Why should we hire you?" And because it surfaces your true values, you will learn which kind of cultures bring out the best in you. Time to start branding Brand You?