Did you see it? Tell me you did. The ad in the jobs section of The Guardian on 10th Jan. This is what it said:
THE BEST JOB IN THE WORLD
Island Caretaker: Islands of the Great Barrier Reef, Australia Full-time, live-in position with flexible hours. AUD$150,000 for a six-month contract. Accommodation provided – luxury home on Hamilton Island, overlooking Australia’s famous Great Barrier Reef. Responsibilities: explore the islands and report back. Clean the pool. Feed the fish. Collect the mail. Apply to Tourism Queensland at: www.islandreefjob.com
Not a hoax, but a brilliant viral marketing campaign by CumminsNitro, Melbourne,
for Tourism Queensland. The little ad ran in 8 languages in the job sections of key newspapers around the world. Applications have poured in from places as diverse as Chile, Canada and China.
But the real objective? To raise the profile of Queensland as a Tourism destination. When you visit the mentioned website, as 2000 people are per second, you are greeted by pictures like this. And for those of us who aren't looking for a new job, it makes a perfect holiday destination. This is lateral thinking. The stuff that Competitive Advantage is made of.
Here's hoping it translates into additional holiday bookings and Queensland visitors.
But the real objective? To raise the profile of Queensland as a Tourism destination. When you visit the mentioned website, as 2000 people are per second, you are greeted by pictures like this. And for those of us who aren't looking for a new job, it makes a perfect holiday destination. This is lateral thinking. The stuff that Competitive Advantage is made of. Here's hoping it translates into additional holiday bookings and Queensland visitors.
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