Womens Jeans That Fit - £12

Hurrah! Asda have launched a pair of jeans that cost the same as 2 ready meals in Waitrose. They are just £12. But - top this - they are available in sizes 11, 13 and 15, after Asda surveyed 10,000 women and discovered that two thirds of us don't fit the traditional 10, 12, 14, 16 sizing system anymore. This is an excellent example of a brand that is listening to what its customers need, and then delivering just that at a keen price point.