Name.Dot.Surname

Do you think we've reached the stage where parents will consider the SEO potential of names before settling on a moniker for their offspring? Perhaps not yet, but maybe the idea isn't that preposterous. After all, if they want to start a business later in life - to be found easily on the web - having a unique name is a distinct advantage. There aren't that many Ingrid Murray's, so I do ok in the list of Google returns. But my newly-acquired brother-in-law is Michael Jackson (not that one), so despite being an ex-Chairman of Sage, and on the committee of the Royal Albert Hall, he doesn't get a look in until page 15 of the search results. Would you look beyond page 2 or 3 for someone? Perhaps we should all adopt the strategy taken by only popstars and madmen to-date. In a world where people matter more than products, more attention to our personal brand name may be the future.